Adopting Outcome-Based Pricing Models in Professional Services Industries
Let’s be honest. For decades, the billable hour has been the undisputed king of professional services pricing. Law firms, consultancies, marketing agencies, you
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AuthorRodrick
The Unsung Hero: How Sales Actually Commercializes Breakthrough Science
Picture this: a lab, pristine and quiet. A team of brilliant scientists has just cracked a problem that’s stumped the industry for a
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The Unsung Hero: How Sales Actually Fuels Product-Led Growth (And Nails the Handoff)
Let’s get one thing straight. When you hear “Product-Led Growth” or PLG, you might picture a world where the product sells itself. A
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Creating Immersive Brand Experiences with AR and Interactive Displays
Let’s be honest. Grabbing someone’s attention today is hard. Like, really hard. You’re not just competing with other brands; you’re competing with a
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The Psychology of Effective Trade Show Giveaways and Swag
Let’s be honest. We’ve all been there. Wandering a cavernous trade show floor, tote bag already straining with cheap pens, stress balls, and
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Insurance Implications of the Four-Day Workweek and Remote-First Operations
Let’s be honest—the way we work has fundamentally changed. The rigid 9-to-5, five-day office grind is, for many, a relic. In its place?
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Specialty Coverage for the Circular Economy and Product-as-a-Service Businesses
Let’s be honest—the way we make, use, and toss stuff is broken. It’s a linear system on a round planet, and frankly, it’s
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Utilizing Interactive Video and Shoppable Media for Direct-Response Campaigns
Let’s be honest. Attention is the currency of the digital age, and frankly, it’s getting harder to earn. Static ads and passive content
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The application of neuroaesthetics in brand and website design
You know that feeling when you land on a website and everything just… clicks? The colors feel right, the layout guides you effortlessly,
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Beyond the Screen: How Spatial Computing and AR Are Reshaping Retail and Training
You know that feeling when you try to assemble furniture with a flat, 2D manual? Or when you buy a sofa online, only
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