What Does a Health Insurance Broker Do?

Health insurance brokers are incentivized to provide their clients with quality, affordable care. They serve their clients and establish their reputation and business if they can help their clients find quality care. 


There are a lot of benefits of working with a professional Health Insurance Broker Colorado. First, he/she can help you find a better rate and plan that suits your needs. A broker has relationships with large healthcare companies and can often secure lower rates for their clients. This is a great way to get discounts you can’t get directly from the carrier. These savings can be significant. Moreover, the broker offers access to various pages and can bundle insurance coverage for the best possible price.

In addition to negotiating lower premiums, health insurance brokers can also help employers navigate the health insurance market. Contrary to insurance agents, brokers do not represent one insurance company and do not promote a particular health solution. Instead, they review insurance offers from several insurance companies. Their job is to find the best policy for your employees. Therefore, a health insurance broker can make all the difference in your money on your employees’ insurance. They can also help you with any unexpected situations or questions.


If you have a passion for the insurance industry and want to work in the health insurance field, you may wish to pursue a career in this field. There are many requirements to become a health insurance broker in Colorado, including passing a licensing exam and completing a certain number of hours of continuing education. Getting a license to sell insurance is relatively simple, but some states have specific rules.

In your state, health insurance brokers are licensed professionals who help consumers find the best coverage at the best possible price. They earn introductory commissions and sometimes charge extra fees for services. The commissions are usually based on a percentage of the annual premium paid by the insured. Additional services may incur a fee that is paid directly to the broker. You should also be willing to obtain a state license if you intend to work in a state with a reciprocity agreement. Some states require that you have a degree and a producer’s license to practice as a broker. Check your state’s regulations by visiting the National Insurance Producer Registry. 

Getting Assistance

Getting assistance from a health insurance broker can be an invaluable resource during the enrollment process. Although many brokers can assist with the application process, they are not a substitute for other health insurance assistance options available through the marketplace. Many consumers report that brokers often suggest coverage options with lower premiums but fewer protections. Thankfully, most people can find a replacement plan through the marketplace. However, some people are unable to afford marketplace coverage.

If you are adding a dependent, a health insurance broker can help you sort through the various types of insurance plans available. They will explain the benefits and drawbacks of each, including whether a particular plan requires referrals from doctors and whether it provides out-of-network coverage. Getting assistance from a health insurance broker can also help you narrow down your choices and identify carriers. While you should not expect to pay for their services, they earn a commission that can help you with the application process.

Consumers who have used a health insurance broker report that they find the help helpful. According to surveys by KFF, millions of consumers seek assistance from a consumer assistance program. However, the application process is complex, and many lack the confidence to complete it independently. According to KFF, Navigator programs are more likely to assist consumers with the application process than brokers.

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